{"id":27,"date":"2018-10-16T14:05:57","date_gmt":"2018-10-16T17:05:57","guid":{"rendered":"http:\/\/alemdojob.ielusc.br\/?p=27"},"modified":"2018-12-10T20:37:21","modified_gmt":"2018-12-10T22:37:21","slug":"o-que-e-marketing-digital","status":"publish","type":"post","link":"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/10\/16\/o-que-e-marketing-digital\/","title":{"rendered":"O que \u00e9 Marketing Digital?"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Marketing Digital \u00e9 o conjunto de estrat\u00e9gias voltadas para a promo\u00e7\u00e3o de uma marca na internet. Difere-se do marketing tradicional por envolver o uso de diferentes canais online e m\u00e9todos que permitem a an\u00e1lise dos resultados em tempo real.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hoje em dia, a internet est\u00e1 incorporada a nossa vida de tal maneira que \u00e9 quase imposs\u00edvel fazer qualquer coisa sem ela. Desde coisas simples, como obter o telefone da pizzaria, at\u00e9 coisas complexas, como realizar pesquisas de opini\u00e3o p\u00fablica ou desenvolver um software de gest\u00e3o de projetos, quase tudo passa pela internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e3o \u00e0 toa, \u00e9 cada vez mais dif\u00edcil ver as pessoas desconectadas de seus celulares, com a internet ao alcance dos dedos. E se nossa vida j\u00e1 n\u00e3o \u00e9 mais a mesma com a internet, o mesmo se pode dizer do processo de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 muito comum procurarmos produtos e servi\u00e7os que queremos na internet, seja para pesquisar os melhores pre\u00e7os (quando j\u00e1 sabemos o que queremos), para buscar informa\u00e7\u00f5es sobre determinado produto ou servi\u00e7o (quando ainda estamos estudando a possibilidade de compra), ou mesmo descobrir mais sobre um problema que temos (quando ainda nem sabemos qual solu\u00e7\u00e3o poder\u00e1 nos ajudar).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um dos maiores benef\u00edcios de quem usa <\/span><span style=\"font-weight: 400;\">canais de marketing<\/span><span style=\"font-weight: 400;\"> digitais est\u00e1 na facilidade de medir o impacto de cada um desses canais, como quantos visitantes de um site se tornam compradores, tornando poss\u00edvel identificar quais trazem mais resultados e por isso merecem maior investimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atrav\u00e9s desses dados, voc\u00ea pode descobrir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quais canais possuem a melhor rela\u00e7\u00e3o custo-benef\u00edcio para a aquisi\u00e7\u00e3o de clientes, baseando-se na taxa de convers\u00e3o e no custo de aquisi\u00e7\u00e3o de cada um desses leads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quais canais s\u00e3o mais eficientes n\u00e3o s\u00f3 para atrair consumidores mas para gerar recompras (como o email marketing), criando uma base de clientes fi\u00e9is.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quais consumidores demonstram maiores chances de comprar outros produtos seus de categorias superiores atrav\u00e9s do engajamento dessa parcela de clientes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tudo isso \u00e9 chamado de Marketing Digital: <\/span>um conjunto de informa\u00e7\u00f5es e a\u00e7\u00f5es que podem ser feitas em diversos meios digitais com o objetivo de promover empresas e produtos.<\/p>\n<div style=\"margin: auto;\">\n<p><iframe loading=\"lazy\" title=\"O que \u00e9 marketing digital?\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/enieGBnHrtc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Digital \u00e9 o conjunto de estrat\u00e9gias voltadas para a promo\u00e7\u00e3o de uma marca na &hellip; <\/p>\n","protected":false},"author":23,"featured_media":34,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 Marketing Digital? 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