{"id":434,"date":"2018-11-01T16:09:24","date_gmt":"2018-11-01T19:09:24","guid":{"rendered":"http:\/\/alemdojob.ielusc.br\/?p=434"},"modified":"2020-09-12T04:13:37","modified_gmt":"2020-09-12T07:13:37","slug":"afinal-o-que-e-seo","status":"publish","type":"post","link":"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/","title":{"rendered":"Mas afinal, o que \u00e9 SEO?"},"content":{"rendered":"

O SEO (Search Engine Optimization) \u00e9 um conjunto de pr\u00e1ticas que otimiza uma p\u00e1gina na web com o objetivo de melhorar seu posicionamento nos buscadores, sem a utiliza\u00e7\u00e3o de an\u00fancios.<\/strong><\/p>\n

 <\/h2>\n

Como funciona?<\/h2>\n

 <\/p>\n

Se em dois cliques voc\u00ea j\u00e1 encontrou o que buscava no Google, saiba que h\u00e1 um algoritmo<\/strong> por tr\u00e1s disso. O Google n\u00e3o revela a “f\u00f3rmula m\u00e1gica” para um site aparecer nos primeiros resultados, mas alguns fatores j\u00e1 s\u00e3o conhecidos devido \u00e0 anos de pr\u00e1tica. <\/span><\/p>\n

\u00c9 a\u00ed que entra o Profissional de SEO<\/strong>: aplicando t\u00e9cnicas baseadas nesses fatores (que est\u00e3o sempre mudando).<\/span><\/p>\n

 <\/p>\n

Que fatores s\u00e3o esses?<\/h2>\n

 <\/p>\n

Existem os fatores on-page<\/strong> (estrutura da p\u00e1gina, conte\u00fado em si) e os fatores off-page <\/strong>(links de outros sites, competitividade). \u00c9 muito mais f\u00e1cil trabalhar o primeiro do que o segundo. Isso porque os fatores on-page s\u00e3o relacionados \u00e0 forma que a p\u00e1gina \u00e9 apresentada e \u00e0 qualidade das publica\u00e7\u00f5es<\/strong>, enquanto os fatores off-page envolvem a presen\u00e7a digital<\/strong> no geral, ou seja, o pr\u00f3prio mercado.<\/p>\n

Leia tamb\u00e9m: “O que \u00e9 Marketing Digital?”<\/a><\/strong><\/p>\n

 <\/p>\n

Melhor rankeamento, mais interessados<\/h2>\n

 <\/p>\n

Quem est\u00e1 nos primeiros resultados das pesquisas facilmente recebe mais cliques e visitas no site. Por consequ\u00eancia, ter mais visitantes significa mais interessados<\/strong>, que por sua vez aumenta as chances de se tornarem clientes, crescendo o volume de vendas.<\/span><\/p>\n

Mas para tra\u00e7ar uma boa estrat\u00e9gia de SEO \u00e9 preciso tamb\u00e9m entender o comportamento<\/strong> humano no meio digital. Ao entender as necessidades dos usu\u00e1rios e suas inten\u00e7\u00f5es, fica mais f\u00e1cil prever suas pesquisas para antecipar as palavras mais buscadas<\/strong> no conte\u00fado produzido.<\/span><\/p>\n

 <\/p>\n

A profiss\u00e3o “SEO”<\/h2>\n

 <\/p>\n

Por fim, voc\u00ea deve estar se perguntando: “Quem \u00e9 esse profissional no mercado? Quem sabe e como <\/em>sabe tudo isso?”<\/p>\n

H\u00e1 diversos cursos especializados espalhados pela internet, assim como artigos, livros e v\u00eddeos que podem agregar muito, por se tratar de um assunto que est\u00e1 sempre sendo atualizado. Ainda assim, SEO \u00e9 um trabalho em conjunto com diversas \u00e1reas, visto que ele abrange desde os aspectos t\u00e9cnicos relacionados \u00e0 programa\u00e7\u00e3o e o design do site at\u00e9 a cria\u00e7\u00e3o do conte\u00fado.<\/strong><\/p>\n

\u00c9 comum que o mercado (principalmente ag\u00eancias de publicidade) direcione algumas dessas tarefas de SEO para o Redator<\/strong>, j\u00e1 que, como vimos antes, um dos fatores de maior controle do profissional est\u00e1 relacionado \u00e0 cria\u00e7\u00e3o do conte\u00fado, ou seja, a escrita. No geral, o profissional que ocupa esse cargo \u00e9 formado na \u00e1rea da comunica\u00e7\u00e3o, em cursos como o de Publicidade e Propaganda<\/strong><\/a> da Faculdade IELUSC, que possui mat\u00e9rias de Reda\u00e7\u00e3o, Arenas Digitais e Conte\u00fado para Marketing Digital, atendendo essa demanda do mercado.<\/p>\n

 <\/p>\n

Gostou do texto? Continue lendo:<\/p>\n

“Marketing de Conte\u00fado: entenda o que \u00e9<\/strong><\/a>”<\/p>\n

“Ag\u00eancia Digital: o que \u00e9, o que comem, como vivem?<\/strong><\/a>”<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

O SEO (Search Engine Optimization) \u00e9 um conjunto de pr\u00e1ticas que otimiza uma p\u00e1gina na … <\/p>\n","protected":false},"author":23,"featured_media":1413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[87],"yoast_head":"\nMas afinal, o que \u00e9 SEO? - Al\u00e9m do Job<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mas afinal, o que \u00e9 SEO? - Al\u00e9m do Job\" \/>\n<meta property=\"og:description\" content=\"O SEO (Search Engine Optimization) \u00e9 um conjunto de pr\u00e1ticas que otimiza uma p\u00e1gina na …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Al\u00e9m do Job\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-01T19:09:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-12T07:13:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2018\/11\/Untitled-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1195\" \/>\n\t<meta property=\"og:image:height\" content=\"794\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vitor Gil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vitor Gil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/\"},\"author\":{\"name\":\"Vitor Gil\",\"@id\":\"https:\/\/alemdojob.ielusc.br\/#\/schema\/person\/46906ae3d67f6a9a27cc8d4603b95b54\"},\"headline\":\"Mas afinal, o que \u00e9 SEO?\",\"datePublished\":\"2018-11-01T19:09:24+00:00\",\"dateModified\":\"2020-09-12T07:13:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/\"},\"wordCount\":488,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/alemdojob.ielusc.br\/#organization\"},\"keywords\":[\"publicidade e propaganda\"],\"articleSection\":[\"Tend\u00eancias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/\",\"url\":\"https:\/\/alemdojob.ielusc.br\/index.php\/2018\/11\/01\/afinal-o-que-e-seo\/\",\"name\":\"Mas afinal, o que \u00e9 SEO? 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