{"id":581,"date":"2019-03-27T22:17:54","date_gmt":"2019-03-28T01:17:54","guid":{"rendered":"http:\/\/alemdojob.ielusc.br\/?p=581"},"modified":"2019-04-10T21:19:15","modified_gmt":"2019-04-11T00:19:15","slug":"o-universo-vegano-o-espaco-dos-pets","status":"publish","type":"post","link":"https:\/\/alemdojob.ielusc.br\/index.php\/2019\/03\/27\/o-universo-vegano-o-espaco-dos-pets\/","title":{"rendered":"O UNIVERSO VEGANO &#8211; O ESPA\u00c7O DOS PETS"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-242\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2018\/10\/consumoconsciente-300x200.jpg\" alt=\"\" width=\"392\" height=\"261\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2018\/10\/consumoconsciente-300x200.jpg 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2018\/10\/consumoconsciente-768x512.jpg 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2018\/10\/consumoconsciente.jpg 1000w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<p>&nbsp; &nbsp;Com intuito de analisar sobre a influ\u00eancia digital \u00e0 partir do estudo da t<em>eoria da&nbsp;Cauda L<\/em><em>onga,&nbsp;<\/em>os alunos da Faculdade IELUSC observaram e pesquisaram sobre a marca <strong>Bicho Green&nbsp;<\/strong>observando os pontos principais<\/p>\n<p>&nbsp;<\/p>\n<p><b>Buscando meu produto\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp; &nbsp;A empresa \u00e9 relativamente bem posicionada no Digital, n\u00e3o levando em considera\u00e7\u00e3o seu site pr\u00f3prio (que tamb\u00e9m funciona como e-commerce), mas os canais de venda online em que est\u00e1 ativa.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Em uma busca org\u00e2nica de \u201cRa\u00e7\u00e3o vegana para c\u00e3es e gatos\u201d a marca Bicho Green apareceu ativamente em maioria dos revendedores de ra\u00e7\u00e3o online.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-696 aligncenter\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/03\/pasted-image-0-300x273.png\" alt=\"\" width=\"300\" height=\"273\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/03\/pasted-image-0-300x273.png 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/03\/pasted-image-0.png 645w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&nbsp; &nbsp; O primeiro an\u00fancio patrocinado do google \u00e9 da Bicho Green, por\u00e9m o primeiro e-commerce que aparece \u00e9 da VegPet (Canal de venda da Bicho Green).<\/span><\/p>\n<p><b>An\u00e1lise de suas redes sociais<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-700 aligncenter\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/03\/pasted-image-0-1-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/03\/pasted-image-0-1-300x225.png 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/03\/pasted-image-0-1-768x576.png 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/03\/pasted-image-0-1.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Facebook<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Em dados num\u00e9ricos, possuem 625 seguidores.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">N\u00e3o interagem com p\u00fablico que provavelmente chegam l\u00e1 de forma org\u00e2nica, possui pouco tr\u00e1fego e envolvimento, nos \u00faltimos 5 meses tiveram apenas duas publica\u00e7\u00f5es <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Instagram &#8211; 15,1 mil seguidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pouca intera\u00e7\u00e3o com o p\u00fablico. Baixo teor de curtidas com rela\u00e7\u00e3o ao n\u00famero de seguidores. Buscam ser engra\u00e7ados e fazer postagens fofinhas e engra\u00e7adas de animais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fizeram um post em janeiro sobre renova\u00e7\u00e3o de site e afins, no entanto, pouco se v\u00ea de diferente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Instagram<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A intera\u00e7\u00e3o com o p\u00fablico \u00e9 mais notada, provavelmente seu p\u00fablico alvo se encontra em sua maioria no Instagram, onde est\u00e3o relativamente ativos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apesar de a intera\u00e7\u00e3o dos usu\u00e1rios ser baixa em rela\u00e7\u00e3o ao n\u00famero de seguidores (15,1 mil), buscam ser engra\u00e7ados e fazer postagens fofinhas e engra\u00e7adas de animais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp; &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp; &nbsp;De acordo com as redes sociais da marca, o resultado da falta de a\u00e7\u00f5es publicit\u00e1rias e de Cauda Longa utilizada no processo de promo\u00e7\u00e3o do produto, \u00e9 not\u00e1vel que a Bicho Green n\u00e3o atinge um p\u00fablico que n\u00e3o \u00e9 t\u00e3o espec\u00edfico em sua busca na rede.<\/span><\/p>\n<p>&nbsp; Atrav\u00e9s das pesquisas notamos que a marca Bicho Green \u00e9 a \u00fanica marca que vende ra\u00e7\u00e3o vegana para c\u00e3es e gatos no Brasil, sendo assim n\u00e3o tendo concorr\u00eancia nesse nicho de mercado.<\/p>\n<p>&nbsp;<\/p>\n<p>Nota dos autores:<br \/>\n&#8220;Este texto faz parte de um exerc\u00edcio da disciplina de Arenas Digitais, cujo objetivo \u00e9 exercitar o conceito de busca de cauda longa. Cada grupo buscou por um produto espec\u00edfico, escolheu a empresa mais bem posicionada nos resultados de busca e foi feita uma an\u00e1lise de seu e-commerce a partir dos princ\u00edpios da Cauda Longa de Oferta, Pre\u00e7o e Busca&#8221;.<\/p>\n<p style=\"text-align: right;\">Mateus Soares Eda, C\u00e1ssio Gifford, Jo\u00e3o Pedro Costa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;Com intuito de analisar sobre a influ\u00eancia digital \u00e0 partir do estudo da teoria &hellip; <\/p>\n","protected":false},"author":1,"featured_media":663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O UNIVERSO VEGANO - O ESPA\u00c7O DOS PETS - Al\u00e9m do Job<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alemdojob.ielusc.br\/index.php\/2019\/03\/27\/o-universo-vegano-o-espaco-dos-pets\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O UNIVERSO VEGANO - O ESPA\u00c7O DOS PETS - Al\u00e9m do Job\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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