{"id":591,"date":"2019-04-02T13:55:13","date_gmt":"2019-04-02T16:55:13","guid":{"rendered":"http:\/\/alemdojob.ielusc.br\/?p=591"},"modified":"2019-04-29T21:46:38","modified_gmt":"2019-04-30T00:46:38","slug":"insecta-shoes-o-garimpo-legal-e-sustentavel","status":"publish","type":"post","link":"https:\/\/alemdojob.ielusc.br\/index.php\/2019\/04\/02\/insecta-shoes-o-garimpo-legal-e-sustentavel\/","title":{"rendered":"INSECTA SHOES – POLINIZANDO O MUNDO COM COR E CONSCI\u00caNCIA"},"content":{"rendered":"

Start<\/b><\/h1>\n

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 <\/p>\n

Aplicando os conceitos da \u201cCauda Longa\u201d a pesquisa com as palavras chaves \u201ccal\u00e7ados artesanais sustent\u00e1veis\u201d obteve mais de 1.030.000 resultados, por\u00e9m como trabalhamos com o primeiro e-commerce encontrado na busca, foi escolhido a loja \u2018Insecta\u201d.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Sobre a marca<\/strong><\/p>\n

A insecta shoes \u00e9 uma marca de cal\u00e7ados artesanais veganos.  A empresa trabalha para repensar a economia, buscando alternativas de consumo e aumentando a vida \u00fatil do que j\u00e1 existe. \u201cQueremos polinizar o mundo com cor e consci\u00eancia\u201d, afirmam em seu site.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Produtos com impacto visual, social e ambiental.<\/b><\/p>\n

O foco da loja s\u00e3o os cal\u00e7ados ecol\u00f3gicos e veganos, com oito modelos diferentes com diversas op\u00e7\u00f5es de cores, layouts e formatos. Possui cal\u00e7ados de tamanho 33 a 45. O formato do site em deixar o desenho do modelo facilita na busca e gosto de cada cliente.<\/span><\/p>\n

A Insecta possui tamb\u00e9m modelos de bolsas que variam desde mini bolsas a mochilas e acess\u00f3rios (como planners e copos). Em cada acess\u00f3rio h\u00e1 uma descri\u00e7\u00e3o sobre o produto tornando assim cada vez mais interessante e transparente em sua exposi\u00e7\u00e3o ao mercado e-commerce.<\/span><\/p>\n

Al\u00e9m disso, promove um bazar com cole\u00e7\u00f5es passadas e promo\u00e7\u00f5es com vale-presentes.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n

Sapato$$$<\/b><\/p>\n

Os pre\u00e7os s\u00e3o vari\u00e1veis, atingindo mais o segmento da classe m\u00e9dia alta.<\/p>\n

No site, al\u00e9m dos pre\u00e7os, existem abas de informa\u00e7\u00f5es como: d\u00favidas, cuidados, tabela de tamanhos, visando agilizar e facilitar o processo de compra.<\/p>\n

Al\u00e9m disso, oferece uma explica\u00e7\u00e3o referente ao valor do produto, especificando o gasto desde a parte de produ\u00e7\u00e3o at\u00e9 \u00e0 administrativa, como os impostos. <\/span><\/p>\n

 <\/p>\n

Eles tem a op\u00e7\u00e3o de cupons de descontos e a op\u00e7\u00e3o de pagamento em boleto banc\u00e1rio ou em at\u00e9 3x no cart\u00e3o de cr\u00e9dito, e vale presentes. Al\u00e9m disso, a Insecta criou uma a\u00e7\u00e3o promocional chamada \u201cindique e ganhe R$25,00\u201d, na qual consiste no consumidor indicar a algum conhecido oferecendo um cupom de 25 reais e receber como benef\u00edcio descontos de 25 reais para cada amigo que utilizar do cupom. <\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Estrutura do Site<\/b><\/p>\n

A plataforma em si \u00e9 muito bem estruturada, deixando claro aos clientes cada setor, sendo portanto de f\u00e1cil acesso para todos. <\/span>O Feed \u00e9 bem clean e organizado, contendo uma riqueza de imagens e cores suaves em todo o site, causando uma sensa\u00e7\u00e3o visual harmoniosa e  agrad\u00e1vel para o consumidor. <\/span>As imagens propagandas s\u00e3o de \u00f3tima qualidade e cont\u00e9m apenas o produto, sem modelos. <\/span>Existem tamb\u00e9m, notifica\u00e7\u00f5es de promo\u00e7\u00f5es em cada aba do site e uma parte do site voltada para o blog da marca.<\/span><\/p>\n

 <\/p>\n

\"\"<\/b><\/p>\n

Parceiros Internacionais!<\/b><\/p>\n

A Insecta possui tr\u00eas lojas f\u00edsicas no Brasil (em S\u00e3o Paulo, Porto Alegre) e parceria com outras lojas internacionais! Sendo quatro lojas no EUA, uma no Canad\u00e1, duas na Alemanha, uma na Fran\u00e7a e uma na Espanha.<\/span><\/p>\n

 <\/p>\n

ALUNOS:<\/strong> T\u00e9ssera Toledo, Anara Fernandes, Samuel Gambetta e Mariana Ferrari.<\/p>\n

“Este texto faz parte de um exerc\u00edcio da disciplina de Arenas Digitais, cujo objetivo \u00e9 exercitar o conceito de busca de cauda longa. Cada grupo buscou por um produto espec\u00edfico, escolheu a empresa mais bem posicionada nos resultados de busca e foi feita uma an\u00e1lise de seu e-commerce a partir dos princ\u00edpios da Cauda Longa de Oferta, Pre\u00e7o e Busca”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Start   Aplicando os conceitos da \u201cCauda Longa\u201d a pesquisa com as palavras chaves \u201ccal\u00e7ados … <\/p>\n","protected":false},"author":1,"featured_media":801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nINSECTA SHOES - POLINIZANDO O MUNDO COM COR E CONSCI\u00caNCIA - Al\u00e9m do Job<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alemdojob.ielusc.br\/index.php\/2019\/04\/02\/insecta-shoes-o-garimpo-legal-e-sustentavel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INSECTA SHOES - POLINIZANDO O MUNDO COM COR E CONSCI\u00caNCIA - 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