{"id":858,"date":"2019-04-27T22:33:17","date_gmt":"2019-04-28T01:33:17","guid":{"rendered":"http:\/\/alemdojob.ielusc.br\/?p=858"},"modified":"2019-04-29T21:46:20","modified_gmt":"2019-04-30T00:46:20","slug":"serio-que-hdtv-e-isso","status":"publish","type":"post","link":"https:\/\/alemdojob.ielusc.br\/index.php\/2019\/04\/27\/serio-que-hdtv-e-isso\/","title":{"rendered":"S\u00c9RIO QUE HDTV \u00c9 ISSO?!"},"content":{"rendered":"

Quem \u00e9 a SKY na fila do p\u00e3o? ?<\/strong><\/p>\n

\"\"<\/p>\n

A Sky \u00e9 uma empresa de servi\u00e7os de telecomunica\u00e7\u00f5es brasileira, e desde sua inaugura\u00e7\u00e3o, em 1996, distribui a programa\u00e7\u00e3o 100% digital para seus assinantes, em todo o territ\u00f3rio nacional. Possui mais de 5,3 milh\u00f5es de clientes, que representam pouco mais de 28% de todos os assinantes de TV paga no Brasil e al\u00e9m da TV por assinatura, tamb\u00e9m possui seus planos de internet banda larga 4G. De acordo com seu site a empresa “tem o compromisso de conduzir os neg\u00f3cios seguindo os mais altos padr\u00f5es de integridade e mantendo um n\u00edvel de conduta \u00e9tica consistente com os valores de nossa empresa”, mas ser\u00e1 mesmo?<\/p>\n

 <\/p>\n

Deslikes ???? <\/b><\/p>\n

\"\"<\/p>\n

 <\/p>\n

A empresa possui centenas de reclama\u00e7\u00f5es referentes a <\/span>problemas nos planos, <\/span>sinais fracos e propagandas que induzem o consumidor a contratarem servi\u00e7os invi\u00e1veis. Exemplifica- se isso os 13.716 coment\u00e1rios negativos no site \u201cReclame Aqui\u201d, sendo que apenas uma reclama\u00e7\u00e3o foi respondida.<\/p>\n

Al\u00e9m disso, diversos clientes afirmam que as redes de transmiss\u00f5es da empresa s\u00e3o inst\u00e1veis e  frequentemente apresentam falha na transmiss\u00e3o, principalmente em climas chuvosos.<\/span><\/p>\n

Outro ponto negativo s\u00e3o as elevadas expectativas retratadas nas propagandas da empresa, que segundo seus clientes n\u00e3o s\u00e3o atendidas, al\u00e9m de n\u00e3o exibirem a sensa\u00e7\u00e3o real da experi\u00eancia vivida pelos assinantes.<\/span><\/p>\n

 <\/p>\n

Dicas para a SKY conquistar a galera! ???<\/b><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Uma das estrat\u00e9gias que podemos sugerir \u00e0 m<\/span>arca, \u00e9 a cria\u00e7\u00e3o de um novo plano onde o cliente possa escolher os canais de sua prefer\u00eancia, ampliando assim, a flexibilidade dos planos. Nesse filtro de canais os clientes teriam um determinado valor a ser pago, tendo a op\u00e7\u00e3o de todo m\u00eas a empresa adicionar promo\u00e7\u00f5es e benef\u00edcios ao consumidor.<\/p>\n

Outra sugest\u00e3o que a SKY realize um aperfei\u00e7oamento no sat\u00e9lite para que a rede de transmiss\u00e3o possa ter uma cobertura maior, al\u00e9m de um sinal est\u00e1vel.<\/span><\/p>\n

\"\"<\/p>\n

Propusemos tamb\u00e9m \u00e0 empresa que melhorem os canais de atendimento ao consumidor, respondendo as d\u00favidas e reclama\u00e7\u00f5es o mais r\u00e1pido poss\u00edvel. Assim, al\u00e9m de proporcionar uma experi\u00eancia agrad\u00e1vel ao cliente, a empresa torna-se uma marca de confian\u00e7a.<\/p>\n

A marca deve conjuntamente reformular a estrat\u00e9gia de marketing para comerciais e propagandas, e assim expor uma campanha que al\u00e9m de cativar o p\u00fablico, apresente elementos realistas aos planos oferecidos. Sugerimos a cria\u00e7\u00e3o de um porta voz ou mascote da marca para contextualizar as campanhas com hist\u00f3rias cotidianas que ressaltam o quanto a SKY modificou positivamente.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

ALUNOS:<\/strong> T\u00e9ssera Toledo, Anara Fernandes, Samuel Gambetta e Mariana Ferrari.<\/p>\n

“Este texto faz parte de um exerc\u00edcio da disciplina de Arenas Digitais, cujo objetivo \u00e9 exercitar o conceito de busca de cauda longa. Cada grupo buscou por um produto espec\u00edfico, escolheu a empresa mais bem posicionada nos resultados de busca e foi feita uma an\u00e1lise de seu e-commerce a partir dos princ\u00edpios da Cauda Longa de Oferta, Pre\u00e7o e Busca”.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quem \u00e9 a SKY na fila do p\u00e3o? ? A Sky \u00e9 uma empresa de servi\u00e7os … <\/p>\n","protected":false},"author":1,"featured_media":889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nS\u00c9RIO QUE HDTV \u00c9 ISSO?! - Al\u00e9m do Job<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alemdojob.ielusc.br\/index.php\/2019\/04\/27\/serio-que-hdtv-e-isso\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00c9RIO QUE HDTV \u00c9 ISSO?! - Al\u00e9m do Job\" \/>\n<meta property=\"og:description\" content=\"Quem \u00e9 a SKY na fila do p\u00e3o? ? 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