{"id":969,"date":"2019-11-22T21:48:34","date_gmt":"2019-11-23T00:48:34","guid":{"rendered":"http:\/\/alemdojob.ielusc.br\/?p=969"},"modified":"2020-09-12T01:48:11","modified_gmt":"2020-09-12T04:48:11","slug":"check-list-ferramentas-acessiveis-que-podem-ajudar-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/alemdojob.ielusc.br\/index.php\/2019\/11\/22\/check-list-ferramentas-acessiveis-que-podem-ajudar-o-seu-negocio\/","title":{"rendered":"Check list: ferramentas que podem ajudar em seu neg\u00f3cio."},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1068\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/Check-list.jpg\" alt=\"\" width=\"532\" height=\"354\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/Check-list.jpg 626w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/Check-list-300x200.jpg 300w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<p>Atualmente muitas empresas n\u00e3o possuem um budget alto para investir em a\u00e7\u00f5es de comunica\u00e7\u00e3o e impulsionamento de vendas. Por isso listamos as principais ferramentas com baixo custo e de f\u00e1cil acesso que podem ajudar na comunica\u00e7\u00e3o da sua empresa.<\/p>\n<p><span style=\"font-weight: 400;\">Vamos come\u00e7ar a lista de ferramentas de&nbsp;<\/span><b>m\u00eddia online:<\/b><\/p>\n<p><b>1.1 Facebook:<\/b><\/p>\n<p><b><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1000 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download.png\" alt=\"\" width=\"155\" height=\"155\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download.png 225w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-150x150.png 150w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-50x50.png 50w\" sizes=\"(max-width: 155px) 100vw, 155px\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ao<\/span><span style=\"font-weight: 400;\"> incluir essa m\u00eddia na sua estrat\u00e9gia, voc\u00ea conseguir\u00e1 gerar maior repercuss\u00e3o para os conte\u00fados produzidos pela sua empresa, sejam eles posts ou an\u00fancios.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><strong>-Facebook ADS:<\/strong>&nbsp; \u00e9 utilizado para <\/span><span style=\"font-weight: 400;\">captura de leads, reconhecimento de marca, alcance de pessoas, tr\u00e1fego (direcionar para alguma landing page), envolvimento, instala\u00e7\u00e3o de aplicativo, visualiza\u00e7\u00e3o de v\u00eddeo, mesangens ou venda de cat\u00e1logos de produtos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>1.2 Instagram:<\/b><\/p>\n<p><b><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-1002\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/instagram-logo-g1-C\u00f3pia.jpg\" alt=\"\" width=\"197\" height=\"127\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/instagram-logo-g1-C\u00f3pia.jpg 620w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/instagram-logo-g1-C\u00f3pia-300x194.jpg 300w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Com forte apelo \u00e0s imagens, o instagram perde apenas para o Facebook em n\u00fameros de usu\u00e1rios, s\u00e3o 300 milh\u00f5es. Os tipos de conte\u00fados que rendem mais engajamento, s\u00e3o: v\u00eddeos, imagens chamativas, e fotos bem produzidas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>1.3 LinkedIn:<\/b><\/p>\n<p><b><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1003 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-1-C\u00f3pia.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-1-C\u00f3pia.png 225w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-1-C\u00f3pia-150x150.png 150w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-1-C\u00f3pia-50x50.png 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">An\u00fancios de produtos\/servi\u00e7os e tamb\u00e9m a constru\u00e7\u00e3o de audi\u00eancia s\u00e3o feitos a partir das \u201cCompany Pages\u201d (p\u00e1ginas onde as empresas t\u00eam a oportunidade de se comunicar diretamente com o seu p\u00fablico alvo).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses perfis de empresas podem fazer as chamadas showcase pages, onde cada a marca pode se apresentar como candidata a contratante.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>1.4 Youtube:<\/b><\/p>\n<p><b><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1005 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/yt_1200-vflhSIVnY.png\" alt=\"\" width=\"141\" height=\"141\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/yt_1200-vflhSIVnY.png 1200w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/yt_1200-vflhSIVnY-150x150.png 150w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/yt_1200-vflhSIVnY-300x300.png 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/yt_1200-vflhSIVnY-768x768.png 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/yt_1200-vflhSIVnY-1024x1024.png 1024w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/yt_1200-vflhSIVnY-50x50.png 50w\" sizes=\"(max-width: 141px) 100vw, 141px\" \/> <\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O YouTube \u00e9 a rede social favorita entre os brasileiros e a segunda fonte de pesquisas das pessoas, perdendo apenas para o Google. A rede que pegou Hollywood de surpresa veio para informar, entreter, educar e revolucionar a produ\u00e7\u00e3o e veicula\u00e7\u00e3o audiovisual no mundo.&nbsp;Essa plataforma que possui um alcance mundial, n\u00e3o apenas oferece uma estrat\u00e9gia de dissemina\u00e7\u00e3o econ\u00f4mica, mas seu alcance \u00e9 muito mais abrangente do que as redes de televis\u00e3o e a cabo comuns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.5&nbsp;Google Shopping:<\/strong><\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1008 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/images.png\" alt=\"\" width=\"147\" height=\"132\"><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Em meio \u00e0 concorr\u00eancia acirrada, os an\u00fancios do Google Shopping s\u00e3o considerados essenciais para o envolvimento do consumidor nos est\u00e1gios iniciais da <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/alemdojob.ielusc.br\/index.php\/2019\/11\/22\/como-aumentar-suas-vendas-atraves-da-jornada-do-consumidor\/\">jornada de compra,<\/a><\/span> quando efetuam pesquisas gen\u00e9ricas relacionadas ao produto.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.6&nbsp;Google ADS:<\/strong><\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1010 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/1200px-Google_Ads_logo.svg_.png\" alt=\"\" width=\"186\" height=\"117\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/1200px-Google_Ads_logo.svg_.png 2896w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/1200px-Google_Ads_logo.svg_-300x189.png 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/1200px-Google_Ads_logo.svg_-768x483.png 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/1200px-Google_Ads_logo.svg_-1024x644.png 1024w\" sizes=\"(max-width: 186px) 100vw, 186px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 a plataforma online de publicidade do Google. No Google ADS as empresas podem <\/span><span style=\"font-weight: 400;\">anunciar seus produtos e servi\u00e7os e serem encontradas por palavras chaves buscadas pelos usu\u00e1rios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.7&nbsp;Marketplace:<\/strong><\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1011 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/22134438514083.jpg\" alt=\"\" width=\"198\" height=\"74\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/22134438514083.jpg 1120w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/22134438514083-300x113.jpg 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/22134438514083-768x288.jpg 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/22134438514083-1024x384.jpg 1024w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 o local onde vendedores oferecem seus produtos para compradores em potencial. T\u00eam como principal vantagem a audi\u00eancia que, al\u00e9m de numerosa,\u00e9 qualificada.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.8&nbsp;E-mail marketing:<\/strong><\/p>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1014 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/email-marketing-ecommerce.jpg\" alt=\"\" width=\"200\" height=\"97\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/email-marketing-ecommerce.jpg 620w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/email-marketing-ecommerce-300x145.jpg 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Se usada de forma estrat\u00e9gica, as campanhas com essa ferramenta podem render excelentes resultados.&nbsp;<\/span><span style=\"font-weight: 400;\">Afinal, falamos da possibilidade de estabelecer uma comunica\u00e7\u00e3o direta com o consumidor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.9&nbsp;Influenciadores digitais:<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1017 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download.jpg\" alt=\"\" width=\"202\" height=\"126\"><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Seu foco principal \u00e9 influenciar as pessoas positivamente sobre algum produto. Os influenciadores s\u00e3o reconhecidos pela produ\u00e7\u00e3o de conte\u00fado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.10 Revistas eletr\u00f4nicas\/e-book :<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1021 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/12152531043469-C\u00f3pia.jpg\" alt=\"\" width=\"213\" height=\"120\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/12152531043469-C\u00f3pia.jpg 1200w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/12152531043469-C\u00f3pia-300x169.jpg 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/12152531043469-C\u00f3pia-768x432.jpg 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/12152531043469-C\u00f3pia-1024x576.jpg 1024w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">S\u00e3o materiais mais completos sobre algum tema espec\u00edfico. \u00c9 um livro online, muito utilizado como moeda de troca para capta\u00e7\u00e3o de contatos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1.11&nbsp;Blog post:<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1025 alignleft\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-3-C\u00f3pia.jpg\" alt=\"\" width=\"219\" height=\"145\"><\/p>\n<p><span style=\"font-weight: 400;\">Muito utilizado em estrat\u00e9gias de marketing de conte\u00fado, os blogs post trazem informa\u00e7\u00f5es sobre algum tema. Seu objetivo \u00e9 educar o mercado em que a empresa est\u00e1 inserida, geralmente com intuito comercial. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Agora seguimos com op\u00e7\u00f5es de <strong>m\u00eddia off<\/strong>&nbsp;(externa). Nelas o custo n\u00e3o chegam a ser t\u00e3o baixo quanto os da m\u00eddia online, mas permanece sendo acess\u00edvel para o maior p\u00fablico:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2.1&nbsp;P\u00f4steres e banners: <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e3o materiais gr\u00e1ficos&nbsp;impressos de tamanhos variados, que podem ser impressos, s\u00e3o veiculados com intuito comercial.&nbsp;<\/span><span style=\"font-weight: 400;\"> A diferen\u00e7a entre eles s\u00e3o: banners.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1031 aligncenter\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-1-C\u00f3pia.jpg\" alt=\"\" width=\"304\" height=\"294\"><b>2.2 Busdoor \/ backbus: m\u00eddia na traseira de \u00f4nibus:<\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Permitem veicular imagens para um grande p\u00fablico<\/span><\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1033 aligncenter\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/Busdoor-Longe_H1000_min-768x579.jpg\" alt=\"\" width=\"337\" height=\"254\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/Busdoor-Longe_H1000_min-768x579.jpg 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/Busdoor-Longe_H1000_min-768x579-300x226.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<p><b>2.3 Telas digitais: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Permitem mensagens animadas e economizam papel<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1034\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/pl18903679-network_version_digital_advertising_screens_lcd_ad_display_digital_signage_kiosk-C\u00f3pia.jpg\" alt=\"\" width=\"431\" height=\"308\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/pl18903679-network_version_digital_advertising_screens_lcd_ad_display_digital_signage_kiosk-C\u00f3pia.jpg 700w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/pl18903679-network_version_digital_advertising_screens_lcd_ad_display_digital_signage_kiosk-C\u00f3pia-300x214.jpg 300w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>2.4 Frontlight:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">An\u00fancios com estrutura de ilumina\u00e7\u00e3o frontal, boa para a noite:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1035\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/download-2.jpg\" alt=\"\" width=\"412\" height=\"231\"><\/p>\n<p>2.5&nbsp;<b>Backlight: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrutura de ilumina\u00e7\u00e3o atr\u00e1s do an\u00fancio, impresso em material transl\u00facido<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1036\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/backlight-rofer-C\u00f3pia.jpg\" alt=\"\" width=\"404\" height=\"303\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/backlight-rofer-C\u00f3pia.jpg 800w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/backlight-rofer-C\u00f3pia-300x225.jpg 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/backlight-rofer-C\u00f3pia-768x576.jpg 768w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/p>\n<p>2.6&nbsp;<b>Pain\u00e9is interativos: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Utilizam sensores de movimento ou pain\u00e9is sens\u00edveis para responder \u00e0s a\u00e7\u00f5es do p\u00fablico.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1037\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/maxresdefault.jpg\" alt=\"\" width=\"400\" height=\"225\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/maxresdefault.jpg 1280w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/maxresdefault-300x169.jpg 300w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/maxresdefault-768x432.jpg 768w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/maxresdefault-1024x576.jpg 1024w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>2.7&nbsp;<b>Rel\u00f3gios (temperatura): <\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Propaganda em rel\u00f3gios de rua que mostram temperaturas. Muito utilizada em centros urbanos.<\/span><\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1041\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-4-638-C\u00f3pia.jpg\" alt=\"\" width=\"400\" height=\"301\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-4-638-C\u00f3pia.jpg 638w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-4-638-C\u00f3pia-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>2.8&nbsp;<b>Testeira:&nbsp;<\/b><\/p>\n<p>Trata-se de uma estrat\u00e9gia de divulga\u00e7\u00e3o aplicada em g\u00f4ndolas, muitas vezes usadas em supermercados. Apesar de bastante utilizada, pouco ainda se fala desse eficiente elemento de comunica\u00e7\u00e3o visual que auxilia, principalmente, na sinaliza\u00e7\u00e3o e divulga\u00e7\u00e3o de produtos.<\/p>\n<p><b><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1042\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-6-638.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-6-638.jpg 638w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-6-638-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/b><\/p>\n<p>2.9&nbsp;<b>Topo de pr\u00e9dio:<\/b><\/p>\n<p>Propagandas em topos de edif\u00edcios. Ideal para centros urbanos.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1044\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-10-638.jpg\" alt=\"\" width=\"407\" height=\"306\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-10-638.jpg 638w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-10-638-300x225.jpg 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p><b>2.10 Empena:<\/b><\/p>\n<p>As&nbsp;empenas&nbsp;s\u00e3o grandes estruturas para a veicula\u00e7\u00e3o de propagandas em paredes cegas (paredes sem janelas) de edif\u00edcios.&nbsp; Geralmente em formato vertical. Em algumas cidades as&nbsp;empenas&nbsp;s\u00e3o proibidas para n\u00e3o aumentar a polui\u00e7\u00e3o visual<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1045\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-8-638.jpg\" alt=\"\" width=\"409\" height=\"307\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-8-638.jpg 638w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-8-638-300x225.jpg 300w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/p>\n<p>2.11&nbsp;<b>Totens:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Original das tradi\u00e7\u00f5es ind\u00edgenas americanas, o totem publicit\u00e1rio continua com o mesmo objetivo: demarcar territ\u00f3rio, (e claro, divulgar a marca ou produto).<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1048\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-16-638.jpg\" alt=\"\" width=\"394\" height=\"296\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-16-638.jpg 638w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-16-638-300x225.jpg 300w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/p>\n<p>2.12&nbsp;<b>Blimp:<\/b><\/p>\n<p>A maior flexibilidade de meios de exposi\u00e7\u00e3o, tais como: ambientes fechados em lojas, shopping centers e exposi\u00e7\u00f5es ao ar livre. No ar, como bal\u00f5es e na \u00e1gua como b\u00f3ias. Melhor rela\u00e7\u00e3o custo-benef\u00edcio, j\u00e1 que as m\u00eddias podem ser mudadas de local, reutiliz\u00e1veis, a prova d\u00b4agua e de f\u00e1cil manuten\u00e7\u00e3o e armazenagem.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1050\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-20-638.jpg\" alt=\"\" width=\"390\" height=\"293\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-20-638.jpg 638w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-20-638-300x225.jpg 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>2.13&nbsp;<b>Roof Top<\/b><\/p>\n<p>&nbsp;Bal\u00e3o infl\u00e1vel promocional de grande impacto visual e possui um excelente custo-benef\u00edcio. \u00c9 infl\u00e1vel \u00e9 compacto e bem utilizado como sinalizadores e chama aten\u00e7\u00e3o em diferentes segmentos.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1051\" src=\"http:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-21-638.jpg\" alt=\"\" width=\"384\" height=\"288\" srcset=\"https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-21-638.jpg 638w, https:\/\/alemdojob.ielusc.br\/wp-content\/uploads\/2019\/11\/midia-externa-midia-indoor-modelos-e-tipos-21-638-300x225.jpg 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Portanto,&nbsp; \u00e9 importante quest\u00f5es essenciais antes de iniciar a campanha em qualquer m\u00eddia:&nbsp;<\/p>\n<ul>\n<li>Definir claramente o posicionamento da empresa perante o p\u00fablico;<\/li>\n<li>Analisar e segmentar o seu consumidor;<\/li>\n<li>Descobrir quais tipos de m\u00eddias ele consome;<\/li>\n<li>Descobrir quais os melhores tipos de conte\u00fados para o p\u00fablico alvo;<\/li>\n<li>Monitorar resultados;<\/li>\n<li>Estabelecer objetivos e investimentos acess\u00edveis;<\/li>\n<li>Planejar campanhas com cross de m\u00eddias para obter melhores resultados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6><em>Post feito pelas alunas: Anara Matos, Laisla Parise e T\u00e9ssera Toledo na disciplina de Produ\u00e7\u00e3o Digital.<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Atualmente muitas empresas n\u00e3o possuem um budget alto para investir em a\u00e7\u00f5es de comunica\u00e7\u00e3o e &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - 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